Fractional CMO for Growing Businesses

More than a consultant.

Your marketing partner.

Marketing leadership on demand. Strategy, ads, SEO, and web development under one roof. Enterprise-level experience, sized for your business.

Why MSJ Marketing?

Most small businesses face the same gap: a strategist hands you a plan and disappears, or an agency does the work but hands you a junior account manager.

I’m built to be the third option: Senior enough to set the direction, hands-on enough to execute it.

Big-Brand Experience

I spent nearly two decades at ESPN and ABC Sports building marketing programs for some of the biggest brands in the country: Honda, Sony Pictures, GoDaddy, Tecate, and more. I bring that same thinking to your business.

One Accountable Partner

You work directly with me, not a rotating account team. I lead the strategy and do much of the work myself, backed by a trusted team of designers and developers when a project calls for it.

Senior Help, On Demand

No full-time hire, no long-term overhead. Engagements are project-based, with monthly options for ongoing leadership, so you get a senior marketing partner exactly when and how you need one.

About MSJ Marketing

I’m Todd Helmrich. I founded MSJ Marketing in 2012 after nearly 20 years at ESPN and ABC Sports, where I built marketing and partnership programs for national brands including Honda, Sony Pictures, GoDaddy, Hot Wheels, PVH/Izod, and Heineken.

Today I bring that experience to growing businesses as a fractional CMO and hands-on marketing partner.

I lead strategy and execution across web development, Google Ads, SEO, content, and email, supported by a team of experienced designers and developers.

The goal is simple: senior marketing leadership that actually gets the work done.

SERVICES

What I can do for you

Website Development

We build and improve fast, modern WordPress sites designed to convert visitors into customers. From full builds to fixing what you already have. Built right, with SEO baked in from the start.

Google Ads & PPC

A certified Google Ads partner, and multi-platform pro (Microsoft Ads, LinkedIn, Meta). I build and manage paid campaigns focused on one thing: a measurable return on every dollar you spend.

Data & Reporting

Decisions backed by data, not guesses. I set up GA4 and clear reporting so you can finally see what’s working and what isn’t.

SEO

Search engine optimization is my specialty.Earning the right visitors through content and technical work, not tricks. Free traffic is the best traffic, and it compounds over time.

Customer Acquisition & Retention

Strategy that finds new customers and keeps the ones you have through smart funnels, email marketing, and campaigns built around how your customers buy.

Content & Brand

On-point branding, copy, and content created by an agency-experienced team so your message sounds like you and reaches the right people.

OUR WORK

What to expect when we work together

More customers. More traffic to your website. A partner who answers the phone and returns calls. Clear reporting you can actually understand and a senior marketer who treats your business like it’s his own.