Lifesaving Resources is a leader in training first responders for rescues in and around ice and water. Additionally, as aquatic forensic investigators and litigation experts, Lifesaving Resources has consulted in over 350 legal cases.
Website Redesign and Management
Initially, MSJ Marketing & Communications came on board to repair a website that had become outdated, sluggish and not fully functional. Several years later, we have rolled out ongoing improvements that include faster servers, a global content distribution network to speed response, interactive forms and dozens of other improvements.
Client Acquisition & Communications
We consult with Lifesaving Resources on a continuous basis to develop new ideas to expand their reach, build website traffic and ultimately sign new clients.
Advertising (Google Adwords)
We have developed several successful campaigns to drive business to both the training classes and the forensic consulting business.
Search Engine Optimization (SEO)
Lifesaving Resources has authored hundreds of articles, and we continue to edit and these articles to improve their organic search engine rankings by creating proper structure. Additionally, the entire site has been brought up-to-date with code required to give it the best shot at raking top of a search list.
We have updated much of the storefront to add features, improve security and make it easier to complete a sale.