Expert and certified ad specialists to grow your business efficiently using paid ad campaigns.
Expert Ad Campaign Managers
MSJ Marketing & Communications is an authorized Google Partner and Microsoft Advertising Partner.
We also create and manage ad campaigns on social media platforms including Facebook, LinkedIn and Instagram.
What does certification mean?
Google Certification means that we manage over $120,000 in ad placements each year and that one or more of our employees has passed certification tests in Google Search Advertising, Google Display Advertising and Google Video Advertising,
The Microsoft Advertising Partner certification is an invitation to “the most qualified Agencies, Channel Partners and Technology Partners in the advertising industry.”
How Important is Certification?
We believe that certification is a nice recognition. However, you’ll find many people that are certified but lack real-world understanding of the ad marketplace.
Part of the certification process is a test that includes quite a few questions on the dominance and benefit of using certain platforms. There is also a fair amount of lingo and acronyms.
But what really matters to a client is how well their ad manager understands how a paid ad campaign should be put together, how it ties into other data like organic search results, and information from the Google Search Console. It may also need to tie into TV or other ad efforts. This type of knowledge is gained from experience, and that is not measured by any certification process.